21 January 2026
Armed Forces leavers and Reservists considering a career in the automotive sector can do so with confidence, as The AA has once again been awarded the Gold Award in the Armed Forces Covenant Employer Recognition Scheme (ERS).
Following a rigorous review by a panel of senior military officers in December, The AA has been reconfirmed as a Gold Award holder for a further five years. This is the third time in succession the organisation has achieved the highest standard in the scheme, which recognises employers who lead the way in supporting Defence personnel, Veterans and Reservists. The AA previously achieved Gold in 2015 and 2020.
To hold Gold status, organisations must be signatories of the Armed Forces Covenant and demonstrate sustained, forces-friendly practices through recruitment, engagement and internal policies.
“Joining The AA has given me a real sense of purpose and pride”
Edmund King OBE, AA president, said: “I am proud that The AA has been reconfirmed as holders of the Armed Forces Covenant ERS Gold Award. This recognition reflects our ongoing commitment to those who have served, their families, Reservists and Cadet Force Adult Volunteers, ensuring they are treated fairly and with respect.
Louise Benford, AA Chief People Officer, added: “Our support for colleagues who serve as Reservists benefits both the Armed Forces and The AA, with valuable, transferable skills brought back into the business. Through partnerships with the Career Transition Partnership and Forces Families Jobs, we actively encourage Service Leavers to consider a career with us.”
Reservists at The AA receive additional paid leave for Annual Military Training, time for weekly training commitments, and full access to the organisation’s physical and mental health support services.
Following a distinguished career in the Royal Navy, Laurence Roke joined The AA as a Roadside Patrol after being medically discharged – He said the organisation had given him “a real sense of purpose and pride,” allowing him to combine his AA training with skills gained in the Armed Forces to support customers in challenging, live situations. He also highlighted The AA’s respect for individual choices, whether colleagues wish to draw on their military experience or start a new chapter.
The AA works closely with the Career Transition Partnership to support Service Leavers into civilian employment and is registered with Forces Families Jobs to help military spouses and partners find flexible work. The organisation also supports Ministry of Defence events, including Armed Forces Day and Veterans Day, provides vehicle checks on military bases, and has supported the annual Military Run through its Heritage Fleet Team since 2009.
The AA has one of the highest ex-Forces representations in its sector and continues to work with organisations such as Lifeworks to support meaningful employment for Armed Forces leavers.
Career Transition Partnership - GOV.UK