Skip to main content [Accesskey 'S']Go to home page [Accesskey '1']
Are you a business customer?
  • Broken down?|
  • Had an accident?|
  • Help and support
  • Breakdown cover
  • Report a breakdown
  • Personal breakdown cover
  • Multicar breakdown cover
  • Family breakdown cover
  • European breakdown cover
  • Motorbike breakdown cover
  • Electric car breakdown cover
  • Business breakdown cover
  • Caravan and motorhome breakdown cover
  • Instant breakdown cover
  • Report an accident
  • Wrong fuel assistance
  • Manage your cover
  • Breakdown guides
  • Car insurance
  • Multi-Car Discount
  • Van insurance
  • Electric car insurance
  • Short term car insurance
  • Motorbike insurance
  • Car insurance guides
  • Home insurance
  • Buildings insurance
  • Contents insurance
  • Home insurance guides
  • Travel insurance
  • Backpacker travel insurance
  • All insurance products
  • Car insurance claim
  • Home insurance claim
  • Manage your policy
  • MOTs
  • Car servicing
  • Mobile mechanics
  • Diagnostics
  • Brake pads and discs
  • Car battery replacement
  • Car key replacement
  • Oil and filter change
  • Vixa proactive car care
  • Wrong fuel assistance
  • Car warranty
  • Car servicing guides
  • MOT guides
  • Used cars for sale
  • New cars to lease
  • AA cars and vans
  • Car history check
  • Car warranty
  • Car finance
  • Sell your car
  • Vehicle inspection
  • Vehicle delivery
  • Car reviews
  • Car buying guides
  • Driving School
  • Driving instructor training
  • Driving School franchise
  • EV Driving School franchise
  • Driving instructor guides
  • Driving lessons
  • Refresher driving lessons
  • AA Driving Theory app
  • Manage your lessons
  • Learner driver insurance
  • Learner driving advice
  • Personal loans
  • Car loans
  • Debt consolidation loans
  • Home improvement loans
  • Manage your loan
  • Savings accounts
  • Easy Access Savings
  • AA Member Saver
  • Manage your savings
  • All finance products
  • Finance guides
  • Route planner
  • Traffic news
  • Mileage calculator
  • Fuel price report
  • Travel insurance
  • Backpacker travel insurance
  • Atlases travel guides and driving kits
  • Travel ideas and places to stay
  • Driving advice

Scam email alert

The AA issues consumer warning following scam emails

  • Fake emails being sent telling people they’ve won an emergency kit
  • The AA takes steps to beat the scammers
  • “Our job is to help keep your show on the road” says AA’s Chief Information Security Officer

30 September 2024

The AA is warning consumers not to fall foul of a phishing email which claims they have won an emergency car kit.

A small number of emails began last week, however more fake emails have been sent as the week progressed. The AA has taken a number of steps to safeguard their customers, all consumers and worked with the police* to raise awareness of the scam.

As well as maintaining strong security policies and systems that people can trust, The AA has introduced so called Brand Indicators for Message Identification (BIMI), so that consumers seeing adverts through their email account know a real advert from a fake one.

Email scam bimi

“Our job is to help keep your show on the road, which is why we want to spread the message and help customers spot this shocking scam.”
Darren Desmond, The AA’s chief information security officer

The AA’s own IT security team regularly reports fake websites which pretend to be the real thing, and provides advice to consumers on how to keep their data safe online: Security and fraud | The AA.

Darren Desmond, The AA’s chief information security officer, said; “The saying goes ‘imitation is the sincerest form of flattery’, but in this case it’s an awful impression.

“Our job is to help keep your show on the road, which is why we want to spread the message and help customers spot this shocking scam. We continue to invest in the best security systems to safeguard our customers and their data, which is why most emails pretending to be from us will end up in your spam folder. Emails from us will have the domain name ‘theaa.com’.

“We urge people to report every scam email they receive, but if they accidently open one then running antivirus software on their device, patching operating systems and applications, and Using Multi Factor Authentication (or MFA as it’s widely known), typically through an app, are great ways to reduce the risk. If personal or financial details have been compromised, then people should contact the police or report via the Action Fraud Police website.”


* Action Fraud social media warning messages: Action Fraud on X: "🚨Watch out for fake AA emails claiming that you have won a free car emergency kit. ✅ Report suspicious emails by forwarding them to: [email protected] ℹ️ Your reports have led to the removal of 352,000 malicious websites. #PhishyFridays https://t.co/wHIU7Utumy" / X

Related links

  • Contact the Press Office
  • Latest news
  • The AA Driver Poll
  • Claim for pothole damage
  • Electric car breakdown cover
  • Breakdown news
  • Insurance news
  • Motoring news
  1. Homearrow-right
  2. About usarrow-right
  3. Newsroomarrow-right
  4. The AA issues consumer warning following scam emails
  • About us
  • Gender pay gap
  • Help and support
  • Apps
  • Careers
  • Modern slavery
  • Terms of use
  • Privacy notice
  • Privacy hub
  • Cookies

© Automobile Association Developments Ltd. 2026