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Privacy and personal information

Your questions answered

How do I opt out of marketing communications from the AA Group of companies?

  • You can opt out of any email or text marketing by following the unsubscribe links.

  • If you receive a marketing call from us, ask the person who called you to opt you out.

  • Write to us at AA Limited, Level 3, Plant, Basing View, Basingstoke, Hampshire RG21 4HG, marking it for the attention of the Data Protection Officer.

  • Email [email protected]

If you write or email, tell us your title, first name initial, surname, the first line of your address and the postcode, and what kind of marketing messages you want to opt out of.


I've already opted out but you've still contacted me. Why?

We might have sent you a communication that isn't a marketing message – for example, some information about your policy with us. These types of communication won't stop if you opt out of marketing as we'll still need to keep you updated about any products or services you have with us.


How can I opt out of targeted online ads? 

We sometimes use information about you such as your email address or phone number to target or de-target you with social media, display or search adverts. You can opt out of these by emailing: 

  • [email protected]

This won't opt you out of seeing adverts by us that are targeted at audiences you fall into, which don't use data we hold about you.

Our cookie policy explains more about how to opt out of some forms of targeted advertising.


How do you use cookies?

We use cookies (small files that hold information about you) on our website and app to make sure you get the best experience from your visit. To find out how we do this, and how you can manage them, please read our cookie policy.


How do I find out what data you hold on me?

Please read our privacy notice if you'd like to know more about what information we store on you.


Ask a question

Get in touch if you've got a question about our privacy notice or your personal information (how we protect it, what your rights are, or how to make a request).

Send your query, along with your title, first name initial, surname, the first line of your address and the postcode (so we know who you are), to:

  • [email protected]

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